![]() The more specific you are, the easier it will be to find your ideal target audience. This applies to credit cards, loans including home loans, car loans, appliance loans, and short-term loans. However, as of October 2020, Google will no longer allow housing, employment, and credit-related ads to target based on gender, age, parental status, marital status, or ZIP code in the U.S. In addition to targeting by geographic location, you were once able to can take advantage of other demographic options such as age, gender, household income, and more. If your company has physical locations in a few areas, tightly focused search engine marketing can help you make the most of your budget. If you need help with keyword research, HawkSEM provides PPC services to help build a winning keyword strategy. When it comes to digital marketing for financial services, this often translates into a higher cost than for other industries.įocus keywords in your niche rather than the industry as a whole to help attract the most qualified leads, and leverage negative keywords when it makes sense to weed out unqualified leads. Prepare for higher cost per click (CPC)įinancial keywords are competitive. You’ll see where your budget is being spent most effectively so you can cut the underperforming ads, continue to iterate, and put more effort towards what’s working. ![]() Start with one to three campaigns and a core group of four to ten keywords, then measure the results after a few weeks or so. Whether you’re experienced in PPC or are new to paid search, starting slowly can help ensure you get the most efficient results possible. Luckily, if your ad is not approved, Google provides guidance for what you can do to fix the issues. If you’re planning PPC for financial services in these areas, review the guidelines carefully. Trading binary options or similar productsĪdvertising for loan modifications, debt services, and cryptocurrencies is allowed, but there are strict rules.Short-term loans (loans that require full repayment within 60 days).Google doesn’t allow advertisers to promote a variety of financial products, including: ![]() Know the financial products Google won’t accept
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